Value in Loyalty Programs

Perceiving Value Any loyalty program introduced to market must of course add value to a merchant’s brand. To gain traction, however, it’s required that consumers perceive value in the program as well. Consumers typically choose where to shop based on

Adopters and Adapters

Loyalty, I noticed as the miles on my odometer increased, takes on many forms. The following is re-posted from Convenience Store News.   My recent business travels took me by my city neighborhood grammar school. It reminded me of the